The Challenge
Broyees came to us as a young Kerala banana-chips brand with a big personality but no visual voice. The product is loud, crunchy and best shared — the brand had to feel the same way the moment it hit a shelf, a delivery bag or a billboard.
Our Approach
We built a wordmark with three layered ideas (a face hidden in the third O, a tongue-shaped underline, a smiling baseline), a two-colour system in banana yellow and leaf green, custom logo lettering paired with Lufga, and a geometric pattern that lets the brand show up anywhere — packaging, livery, OOH, delivery kit and social.