The brief
Broyees came to us with a clear product but no visual voice. The brand needed to feel as loud and joyful as the snack itself — recognisable across a 1 kg pack, a delivery rider's back and a metro-station ad — without losing the warmth that makes Kerala banana chips a comfort food in the first place.
The idea: brothers, gathered around a snack
The name Broyees is built on the idea of "brothers gathering" — a moment of sharing, joking and snacking. Every part of the identity had to carry that warmth without losing the crunch.
Logo concept & derivation
The wordmark hides three ideas inside a single shape. The third letter O uses negative space to form a face — the brothers. The three lines on the underline read as a tasty tongue. The full curved baseline becomes a smile when you look at the logo as a whole.
Colour & typography
A two-colour brand: warm banana yellow (#FEC30E) paired with a confident leaf green (#00874B). Both feel local to Kerala, both look loud on shelf, and both work as flat blocks across packaging and vehicles. Body type is set in Lufga; the wordmark uses a custom hand-tuned letterform.
Logo behaviour & pattern
The wordmark is built to flex — yellow on green, green on yellow, reversed on white. A geometric wave pattern derived from the logo's curved baseline carries the brand even when the wordmark isn't in view.
Packaging
The 1 kg pack puts the tagline on the front and lets the colour pair do the work — green and yellow stacked, no gradients, no clutter. It reads from across the aisle and stays unmistakably Broyees in any orientation.
Brand in the wild
The identity moves beyond the shelf — onto the back of a delivery rider, down the side of a van and across a metro-station ad. The geometric pattern carries the brand even when the wordmark isn't in view.
Outcome
What started as a wordmark turned into a full brand world: a logo with three layered ideas, a two-colour system that holds up at every size, and a pattern language that lets Broyees show up anywhere — bag, van, billboard, social — and still feel like itself.
